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Masterclass: How to scale an OnlyFans Creator to $100,000/Month with Meta Ads (Ft: Kobz)
Kobz is showing you live how to grow an OnlyFans creator with Meta Ads. From setup to campaign types, budget allocation, ROI tracking, the best creatives (reels) to boost, and dashboard usage, you will learn the essentials to grow faster and smarter.
Free. You only need a member account to watch.
- Video
- 57 min
- Lessons
- 1
- Taught in
- English
- Subtitles
- English, French, German, Italian, Portuguese, Spanish
- Price
- Free
Overview
About this masterclass
Kobz, Nek's business partner and the operations lead of their agency, shows how they use Meta Ads to grow OnlyFans creators through Instagram, mainly in the US market. His approach does not chase immediate ROI: it builds a compounding effect by promoting existing reels, so the spend also grows the account's followers and organic views.
The masterclass starts with the setup: a rented ad account from a supplier (or a very old personal Facebook account), then the business manager, ad account, Facebook page and Instagram account linked in the right order. Kobz then explains his two-campaign strategy: a traffic campaign that sends viewers to the Instagram profile, and a sales campaign that sends them to a GetAllMyLinks landing page, with a Meta dataset (pixel) counting the OnlyFans link click as the conversion.
He shares his US targets (about $0.04 per profile visit and $0.20 per OF link click), starting budgets, the rule of scaling 20% a day and never cutting a budget, and the expansion to the UK, Canada and Australia. A live Ads Manager walkthrough covers manual settings, broad targeting, the Facebook Stories placement trick, choosing reels by engagement rate and the columns to monitor. It ends with Airtable tracking of FTL subs and a long Q&A on bans, creatives and costs.
Inside the masterclass
Masterclass: How to scale an OnlyFans Creator to $100,000/Month with Meta Ads (Ft: Kobz)
56:41A recorded masterclass of about 57 minutes. Kobz presents the Meta Ads setup (rented ad account, business manager, Facebook page and Instagram links), his traffic plus sales campaign strategy with a GetAllMyLinks pixel on the OnlyFans click, US cost targets and budget scaling rules, then builds both campaigns live in Ads Manager. It ends with Airtable tracking and a Q&A on ad bans, creatives, cost per free sub and organic reach.
Watch the lessonOutcomes
What you will learn
- Set up the Meta Ads chain (personal Facebook, business manager, ad account, Facebook page, Instagram account) and understand why rented ad accounts are more trusted by Meta.
- Build a traffic campaign that promotes existing reels with broad targeting (location, age, gender only) and manual rather than Advantage+ settings.
- Build a sales campaign on a GetAllMyLinks landing page, using the Event Setup Tool to mark the OnlyFans link click as the dataset conversion.
- Choose which reels to promote by engagement rate (likes, comments and shares divided by views, aiming above 4%), hook and caption, with three reels per ad set.
- Apply Kobz's budget rules: $20 a day per ad set in the US (never below $10), +20% a day when targets are met, never decreasing a budget.
- Read reach, impressions, link clicks, CTR and cost per result, and break results down by age, placement and country.
- Track spend, revenue, profit and FTL subs per campaign in an Airtable dashboard updated daily by a VA, and judge cost per free sub against LTV.
- Reduce the risk of ad account bans: no nipples or sexual gestures, normal clothing rather than bikini reels, and a backup Facebook account on every business manager.
Audience
Who it is for
- Agency owners and marketing managers who already run Instagram accounts for creators and want a paid acquisition channel.
- Mainly built around the US market, with cost targets for cheaper markets such as France, Italy, Spain and LATAM.
- Assumes you know basic ad metrics such as cost per click and cost per impression; Kobz notes his agency runs this with creators paid a salary rather than a percentage.
Taught by
Your instructor
Kobz
Operations lead and business partner of NEK
Kobz is NEK's business partner and the operations lead across their agency and joint businesses, which generate multiple six figures in monthly profit in the US market. He says he has tested about two dozen Meta Ads strategies over a year and a half and spends around 90% of his paid acquisition time on Meta.
More about Kobz
Partner
Featured tool
FAQ
Frequently asked questions
Kobz starts US campaigns with one ad set at $20 a day containing three reels, and advises never going below $10 a day because results become inaccurate. He uses $10 per campaign for the UK, Canada and Australia and recommends at least $4 per reel.
Kobz says his average is $0.60 to $1 per free trial fan depending on the model, and that beginners should cap it at $1.50 with an LTV of at least $3 to $4. He also says he pays around $0.40 per Instagram follower. He insists on looking at profit, not just at subs.
Bans are common in this industry, so Kobz avoids any visible nipples, intimate parts or sexual gestures, and says bikini reels get taken down within a day or two. He estimates a rented ad account survives around 10 flags against about three for a normal one, and recommends a backup Facebook account linked to every business manager.
Kobz runs both. Traffic campaigns are cheaper and bring more, lower-quality subs through profile visits; sales campaigns cost more per sub but bring better quality. With a tight budget he suggests starting with the traffic campaign only.
In his experience no. He describes an account averaging 200 views per reel that reached around 100k per boosted reel and stayed above its previous level after the ads stopped. Boosting a reel that is already outperforming can also trigger organic traction.
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