Masterclass: The State of the Market: Scaling Strategies & Open Q&A (Ft: Arthur)
Join this exclusive Masterclass with Arthur to explore the current state of the market, discover powerful scaling strategies, and get answers to your questions in a live open Q&A.
EN · FR · DE · IT · PT · ESEnglish, French, German, Italian, Portuguese, Spanish
Price
Free
Overview
About this masterclass
In this live session, Arthur, co-founder of Fanbase Accelerator, gives his reading of the OFM market and answers agency owners' questions on scaling.
He starts with Instagram and Meta: tighter moderation, AI detection and recent ban waves. He explains why accounts get flagged (reused content, the same link-in-bio URL across many accounts, device and network clusters), the different sanctions from shadowban to permanent ban, and how to reduce risk with separate phones, mobile data, one link per phone and proven content. He also comments on the tools changing the market, such as AI chatting for time wasters while the best chatters handle big spenders, and CRM updates.
The Q&A covers the operational side of growth: when to add a second chatter (response time above three to four minutes), which platforms to favor for long-term traffic (Instagram first, X as a second channel), low-cost growth through partnerships with other creators, hiring VAs through ads and a video plus form funnel, the structure of a profitable agency (C-suite, managers, SOPs and KPIs), launching a new model with warmed-up accounts and boosted Reels, what to do when ad costs rise, and relocation choices such as Dubai or Miami.
Inside the masterclass
The State of the Market: Scaling Strategies & Q&A with Arthur
48:56
A 49-minute live session. Arthur explains the current Instagram and Meta context (moderation, AI detection, ban waves, link and device clusters) and how to limit risk, then comments on AI chatting and CRM tools. The open Q&A covers chatter coverage, traffic platforms, creator partnerships, VA hiring funnels, agency structure, launching a new model, rising ad costs and relocation.
Arthur is the co-founder of Fanbase Accelerator and an OFM expert who speaks with many agencies every day. He has been in business for seven years: he ran an OnlyFans agency, which led him to sell mentorship, build a community and launch SaaS products, then sold his agency shares to focus on SaaS. He hosts the academy's live masterclasses and coaching sessions on Instagram conversion, risk management, hiring and agency structure.
Arthur explains that Meta links accounts by device, network, app and links, so reusing flagged content or the same link-in-bio URL on many accounts can flag a whole cluster. Sanctions range from not being recommended and username shadowbans to bans with appeal, permanent bans and chain bans across linked accounts.
His recommendation is one URL per phone at most: if a phone runs five accounts, those five can share one link, but not more. He also advises a custom domain or a specific username per account rather than a shared link.
Arthur sees it as useful but not a full replacement yet: AI chatting can handle time wasters while your best chatters take care of big spenders. He also says that if chatter response time goes above three to four minutes, you should add a second chatter or use AI chatting.
He recommends recruiting outside the industry with ads, sending candidates to a video and an application form, interviewing 10 to 20 people, then starting three to five on the same tasks. Keep the fastest learners, cut the others quickly and keep following their work closely.
For an agency at six figures of monthly profit, Arthur describes a C-suite (CEO, COO, CMO, possibly CFO) and managers for chatters, creators and marketing. A manager manages team leaders, who manage VAs, and everything runs on SOPs and KPIs.
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