Set Your Agency
Organizational CRM
All your team, operations, systems, and data in one powerful platform. Built for ambitious agencies.
MasterclassFree
How to Organize Your Agency to Scale Fast! (and Master Every Number) (Ft: Luca)
Build smarter systems, measure impact, and scale results. Plus deep dive into SetYourAgency software.
Free. You only need a member account to watch.
- Video
- 1 h
- Lessons
- 1
- Taught in
- English
- Subtitles
- English, French, German, Italian, Portuguese, Spanish
- Price
- Free
Overview
About this masterclass
Luca Perrin, founder of the SetYourAgency software, explains how to structure an OnlyFans agency so it can scale without the owner doing everything. His framework is a loop of five steps: organisation and structure, a team to execute, systems that create volume, tracking, and analysis of the data to make decisions.
He applies it to the four pillars of an agency: team, model recruitment, marketing and chatting. Examples include a hiring funnel where every candidate fills the same form, an AI bot scores the answers out of 100 and acceptance or rejection emails go out automatically; automated contracts, onboarding and training; testing new chatters on a dummy account until they hit target metrics such as revenue per user; daily VA reports; follow-up reminders for model outreach; one tracking link per Instagram account; and benchmarks such as 10% engagement and 1% clicks per view.
Luca also shows how to reverse-engineer a revenue goal into the creators, subs, clicks, views and content it requires. The second half answers questions and demos SetYourAgency: the dashboard, OnlyFans connection, team reports and checklists, automatic payouts, recruitment pipeline, Instagram and Threads tracking, chatter metrics, shift scheduling, finances and Telegram alerts.
Inside the masterclass
How to Organize Your Agency to Scale Fast! (and Master Every Number) (Ft: Luca)
59:58A recorded masterclass of about one hour. Luca presents his five-step loop (structure, team, systems, tracking, analysis) and applies it to team building, model recruitment, marketing and chatting with concrete systems: AI-scored applications, automated onboarding, chatter tests on a dummy account, daily reports, outreach follow-ups and funnel benchmarks. He then answers questions and demos SetYourAgency's dashboard, team, payout, pipeline, marketing, chatter and finance modules.
Watch the lessonOutcomes
What you will learn
- Map each pillar of your agency (team, model recruitment, marketing, chatting) into clear steps, owners, tools and SOPs before hiring anyone.
- Build a recruitment funnel with a standard application form, AI scoring and automatic accept or reject emails, so you only call qualified candidates.
- Onboard and test new chatters on a dummy account and move them to real creators only when they reach target metrics such as revenue per user.
- Set up daily reports and shift tracking for chatters and VAs, and calculate payouts from hours worked and revenue generated.
- Track the full funnel (views, followers, clicks, subs, revenue per user) with one link per account to tell a marketing problem from a conversion or chatting problem.
- Reverse-engineer a monthly revenue target into daily revenue, creators, subs, clicks, profile visits, views and content volume.
- Understand what SetYourAgency covers: dashboards, OnlyFans connection, team management, payouts, model pipeline, Instagram and Threads tracking, scheduling, finances and Telegram notifications.
Audience
Who it is for
- Agency owners who have reached the limit of what they can do alone and want structure, delegation and KPIs to scale.
- Managers running chatting, marketing or recruitment teams who need repeatable processes and tracking.
- Relevant from the first creator onward; Luca advises proving that one model performs before adding more.
Taught by
Your instructor
Luca Perrin
Founder of SetYourAgency
Luca Perrin is the founder of SetYourAgency.com, a management software that centralises the operations of OnlyFans agencies around structure and organisation, automation and data tracking. He specialises in structure, recruitment and processes to scale agencies and teams, and says he has used Meta approved ad accounts to find models for two years. In his recruitment course he documents the process he followed while launching a new agency on his own platform. Telegram: @lucaeperrin
More about Luca Perrin
Partner
Featured tool
FAQ
Frequently asked questions
Luca says even an agency making $5,000 to $10,000 a month needs to delegate, and that reaching $50,000 to $200,000 a month requires delegating every part. He warns against the opposite mistake, citing agencies he has seen with one model and around 15 VAs because nobody analysed what work actually needed doing.
Send every applicant the same form for the role, let a GPT-based bot score the answers against your criteria, and automatically reject candidates below your threshold (Luca's example is 75%) and invite those above it. You then only call a handful of qualified people, and notifications tell you when someone needs a reply.
Luca tracks the whole funnel: engagement rate per reel (around 10% signals a conversion reel), about 1% clicks per view, the share of clicks that become subs, and revenue per user, per hour and per shift for chatters. His chatter test example targets $25 revenue per user during eight-hour shifts.
Luca's advice in the Q&A is no: first check whether your current model performs, using your data to find out why if she does not. Once one model works, adding more makes sense and the systems help you handle the extra workload.
Not at the time of recording. Luca says you keep Infloww for chatting; SetYourAgency connects to OnlyFans for revenue and subs, and chatter revenue is calculated by importing transaction exports. He mentions a chat routing feature in development.
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