The 4 Main Types of CTAs That Work

1. Curiosity CTA

Goal: trigger frustration, lead him to ask for the rest.

Examples:
• “I can’t post this here... message me if you want to see.”
• “Guess what happened to me today? I’ll tell you in private.”

2. Validation / Advice CTA

Goal: make him believe she needs his opinion or validation.

Examples:
• “I can’t decide between two dresses... write me and I’ll send you the pics.”
• “Do you think I should go? Tell me in DM.”

3. Game / Interaction CTA

Goal: make it playful, like a private game between them.

Examples:
• “Message me a number between 1 and 10... I’ve got a surprise.”
• “I bet you won’t guess where I was... send me your answer in DM.”

4. Exclusivity CTA

Goal: create a sense of privilege, of unique access.

Examples:
• “I’d rather show this only to guys who take the time to message me.”
• “If you want to be in my close contacts, send me a message now.”

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