Understanding the 2 Pillars: Channel & Messaging

On Telegram, you have two main options:

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The Channel

• Used to publicly share content (posts, videos, photos).

• Subscribers cannot post, they are in spectator mode.

• Essential for: your main content, your announcements, your CTAs, your feed.

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Messaging

• Used to interact individually with your community.

• Members can chat with you, purchase content, etc.

• Essential for: chatting, building real long-term relationships, monetizing, and creating loyalty.

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