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Lesson 32 of 71Video length 6:40
Examples of messages that work (and those that fail)
A quiz on real pushes: why 'have fun tonight' implies spending, why 'what are your plans' sorts out scriptable fans, when 'how are you' works, why overly explicit pushes and statements without a question fail, and why spelling must be flawless. Max explains why his team writes without capital letters.