Lesson 3 of 71Video length 3:21

The role of the chatter: Your real responsibility in the business

Explains why chatting sits at the end of the funnel: without marketing an account survives a few days, without chatting it earns nothing. Lists the chatter's four duties (manage DMs, sell paid content, retain fans, represent the creator consistently) and stresses that chatting is active, long-term work.