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Lesson 8 of 71Video length 6:59
Manager policies: subs, brute force, long term
Compares free and paid subscriptions (volume and time wasters versus fewer fans who can pay) and two selling policies: aggressive short-term selling with many scripts, where fans stay about a month, and long-term selling built on loyalty and notes, where fans stay about three months. Max recommends a balance adapted to traffic and time of day.